The CRM for wholesale distributors. Connect WhatsApp, email, inventory, orders, and your ERP. Pulse learns every customer’s buying rhythm and surfaces the next sale on its own.
Text, email, and voice notes. Pulse hears it all.
Built for businesses where the next order matters more than the first lead.
Built inside a working electronics distributor, running live on 600+ real accounts, in English and Spanish.
Made by a distributor, not a software company.

Customer and contact names shown are fictional, changed to protect privacy.
Every other CRM is a filing cabinet you have to fill in.
Pulse listens, remembers, and works your book for you.
No black box. Every suggestion shows the data behind it: order dates, reorder rhythm, the exact promise. You can check the AI’s work in two seconds.
Four things it does the moment you connect it. No data entry, ever.
Pulse watches every account for you. Who is due to reorder, who has gone quiet, and what you promised and never sent. Each one arrives with the message already written.
It matches what is sitting in your warehouse to what each customer actually buys. Stock worth moving, an open vendor rebate, a promo that fits them. You have the offer before they ask.
Every WhatsApp and every email, read and remembered. What they buy, how often, what they turned down last time, and what they still owe. Ask a question, get the answer from your own book.
Every rep’s numbers, which follow-ups are getting done and which are slipping, and what the AI costs. Team chat is built in, so the whole floor works in one place.
Customers talk prices into voice memos. Pulse transcribes every business voice note automatically, catches the promise inside it, and translates it to English in one click. Nothing said out loud gets lost anymore.
Voice notes in business conversations only. Personal chats are never transcribed, never even downloaded.
Mark any chat personal and Pulse never reads it, not for alerts, not in search, not for the manager. Your customers belong to the business; your life stays yours.
Link your WhatsApp Business, Outlook email, and billing/ERP. About two minutes.
It reads every conversation, syncs your orders and stock, and remembers what matters about each account.
A morning digest and live Smart Alerts tell you who to contact and exactly what to say.
This is a normal Tuesday with Pulse running.

Who needs you today, worst-first.

The who, the why, and a draft ready to send.

Answers pulled from your own book.

Which programs are open, and what waiting costs you.
Customer and contact names shown are fictional, changed to protect privacy.
An admin panel for the person running the floor, without ever crossing reps’ books.
Upload a vendor rebate sheet and see the whole year on one calendar: what you’ve earned, cost after rebate, and real margin per model.
Turn any rebate into a promotion for the floor. You set the street price and how much to pass on, and reps see which of their accounts usually buy that item.
What the month should close at, based on who’s due to order and what they usually spend.
The full price list with live stock. Everyone sees what’s new and what just came back in stock in the last 7 days.
What’s selling, what’s aging on the shelf, and where the demand is.
Credit limits, balances, and due dates for every account, straight from your books. Reps get reminded when a payment is due.
Who’s covering their accounts and who’s falling behind, in one view.
Talk to your team right inside Pulse. Mentions, pinned messages, and search, no separate app.
Every dollar of AI, broken down by rep and by feature. No surprises on the bill.
Step into any rep’s view with View as Rep, and rest easy: each salesperson only ever sees their own accounts.
Pulse is a chatbot that actually knows your accounts, orders, and conversations. No dashboards to dig through, just ask.
We’re onboarding a first group of distributors and wholesale teams. Tell us about your team and we’ll get you set up.
Stop chasing your CRM. Let Pulse work your book, and never miss a follow-up again.
Get early access